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Questions to ponder on for A successful ONLINE brand
WHY IS BRANDING IMPORTANT?
Branding helps you create a positive perception about your business and cultivates trust amongst your target audiences, it makes a memorable impression & allows you to build an emotional connection and connect your values to like-minded people, helps you define your vision & solves a problem, and lastly, it creates a unique reflection of the products you are selling.
What are the fundamentals for building a successful online brand?
1. Create a Clear and Powerful Message & Purpose.
2. Establish an Aspirational Appearance.
3. Build Customer Trust.
4. Create a Cohesive Identity and Culture.
5. Develop a Marketing Plan & Strategy to Make It Happen.
How To Build A Social Media Reputation?
1. Post authentic, quality content on a consistent basis.
2. Share and encourage user-generated content, such as customer reviews.
3. Establish a clean, professional aesthetic.
4. Respond to your followers as quickly and often as possible.
How To Build A Better Social Media Presence?
Set S.M.A.R.T Goals
Specific
Measurable
Achievable
Relevant
Time-bound
How To Create A Branded Content?
Branded content means a marketing technique that you follow to create content that represents a brand in the eyes of its target audience. It should be:
1. Value-oriented
2.Thought-provoking
3. Appealing to certain emotions
4. Omnipresent
5. Not invasive
Why Should I Humanize My Brand?
You cannot simply talk about the brand and expect to get good results. Nowadays, you have to connect with users at a human level. You need to build brand trust for the network to organically grow. If the brand manages to engage with the individual at a human level, the possibility that the individual engages back is 62% higher than when this does not happen.
Why Should I Invest In A Professional Business Website?
There are so many things that websites can do for businesses, especially small businesses, in terms of leads, traffic, and returns. Here are some reasons why you should invest in a great/professional website for your business:
1. Gain Credibility
2. Money Saving
3. Always Accessible
4. Target A Wider Audience
5. It Showcases Your Work
6. A Website Saves You Time
7. Improve Customer Service
Why Should I Invest In Social Media Marketing?
A study conducted by the International Journal of Research Marketing states that engaging a user through the use of social media actually enhances the customer’s brand loyalty. Also, it expands the reach of your business as well as increase chances of conversion, by tapping the entire social media sphere of 2 billion potential customers through constant communication.
Why Should I Invest in Chatbot integration?
According to Hubspot Research, Over half (59%) of buyers expect a response within 30 minutes when they want to learn more about a business’s product or service. That number rises to 72% when they’re looking for customer support. That is why having a website with an integrated chatbot is very important as it will help you dodge a negative reputation because you reduce the risk of dissatisfaction and instead offer several lines of support anytime. Chatbots can also make sales cycles short by providing internal links that can help the customer to quickly navigate to the relevant pages they require which saves you time and result in a more efficient sales cycle and faster conversions. This tool also offers a more personal touch to your service as chatbots are programmed to simulate human conversation which could enhance customer satisfaction.
“Branding is the process of connecting good strategy with good creativity.”
To enter and compete with the world of brands and marketing today, it is necessary to understand how important & far-reaching brands could be.
The truth about brands is that everything you do affects it—your website, customer service, target market, who your partners are—every little bit of that adds up to your brand.
